2013 was the second year for HGTV to participate in the SXSW Music, Film & Interactive Conference in Austin, Texas. The #lovehome campaign was presented to attendees in a way that was fun, quirky and relatable. Thousands interacted with our Art on the Side walls, caught our co-sponsored concerts with Paste Magazine at Stages on Sixth and Vevo at the Ghost Room and tagged their photos with #lovehome.
HGTV Art on the Side wall located across from the SXSW convention center, seen & painted on by thousands of attendees.
Signage (illustrations cut out of foamcore) placed in Paste (Stages on Sixth), Vevo (Ghost Room) and Austin Music Hall venues.
Signage inviting guests to help themselves to complimetary items found in restrooms of Paste + Vevo venues.
Wall-size banners hung at Stages on Sixth where HGTV partnered with Paste Magazine in hosting almost fifty bands over four days. Seven banners designed to look like rooms in a home rather than the bar they were hanging in.
Charging stations found at Paste, Vevo & Austin Music Hall venues.